I plug into your delivery team and own SEO & AI search strategy, content, and reporting across your client accounts.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
A full-time strategist costs $90K–$130K. Without one, keyword research, content prioritization, and knowing where to start on a new account falls to someone who needs direction on every call.
Most can produce clean copy. Few understand SaaS buyers, BOFU intent, or what makes content convert. Differentiated content needs product knowledge, ICP research, and competitive awareness.
The playbook changes fast. Knowing what works and what’s a gimmick takes someone embedded in this space full-time.
They’ve written articles but haven’t owned keyword research, content strategy, AI visibility, and pipeline reporting for a SaaS client from start to finish.
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudyHow Shawn Ragell Consulting Got 95% of Content Operations Off His Plate
Read Case StudyI own SEO + AI Search strategy, content writing, and reporting for SaaS companies the same way I’d own it for your accounts.
At most agencies this size, the founder ends up in the weeds on SEO delivery because nobody else can run it at the level clients expect. I take that off your plate.
I run audits, citation outreach, and brand mention tracking across LLMs. You can sell AI visibility as a capability because I can deliver it.
Adding a full-time SEO lead means payroll, onboarding, and months before they’re useful. I’m already running SaaS SEO strategies. You can take on new accounts knowing the delivery is covered from day one.
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Full keyword map organized by funnel stage. BOFU terms that attract active buyers get priority.
Where your client’s brand shows up (and doesn’t) across ChatGPT, Perplexity, Claude, and Gemini. Includes both citations (URLs referenced) and recommendations (brand mentioned by name).
What the top-ranking competitors cover that your client doesn’t. Mapped to real buyer pain points and purchase-stage queries.
Monthly calendar tied to the strategy. Every piece has a clear intent, target keyword, and buyer stage.
Conversations with the people shaping SEO, content, and AI visibility for B2B brands. New episodes every other week.
The AI impact on SEO is real, but traffic drops tell the wrong story. What actually matters for B2B SaaS and how to adapt your strategy.
Watch the episode“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownA freelance writer fills a content slot. I own the strategy behind what gets written, why it gets written, and how it connects to pipeline. Keyword research, content calendars, briefs, writing, editing, AI visibility, and reporting. You’re adding a senior strategist to your delivery team.
Yes. Every deliverable goes out under your brand. Your clients interact with your team. I operate as part of your delivery.
I work best going deep on 2 to 4 accounts at a time. That keeps the quality where it needs to be. If you need coverage for more accounts, we’ll scope what makes sense during the strategy call.
Yes. I can join kickoffs, QBRs, and strategy sessions as a member of your team.
That works. I can own keyword research, AI visibility audits, content calendars, and reporting while your writers handle execution from my briefs. We’ll scope it based on where your team needs the most support.
Monthly rolling retainer scoped to the number of accounts and deliverables. No long-term lock-ins. Book a strategy call and I’ll build a scope based on your current client mix and where you need support.
