01
“We don’t have a clear AI search strategy.”
Your buyers are asking ChatGPT and Perplexity for recommendations before they ever visit your site. If you’re not in those answers, your competitors are.
$157K
for a B2B field service client
Added MRR01/03
12+
BOFU keywords for a knowledge management platform
AI Overviews02/03
+2,388%
vs previous year for an employee engagement SaaS
Demo bookings03/03
Some ambitious businesses I have helped grow
Testimonial
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Why Brands Hire Me
Sound familiar?
02
“We’re getting traffic but no leads.”
Your content ranks for top-of-funnel keywords that attract browsers, not buyers. I focus on bottom-of-funnel content that reaches people ready to buy.
03
“Our agency reports on traffic, not pipeline.”
You get monthly reports full of rankings and impressions. None of it connects to revenue. I report on demos, SQLs, and pipeline.
04
“Our content sounds like every competitor’s.”
Most content is rewritten from what already ranks. I start with your sales calls, product demos, and subject matter experts to build content your competitors can’t replicate.
05
“We’ve been burned by agencies that disappear after the sale.”
A senior strategist ran the pitch. Then you got handed to a junior team. I work as your fractional SEO lead. You work with me directly.
06
“We don’t have time to do this internally.”
Your team is already stretched. I take full ownership of SEO and AI visibility so your team can focus on what they’re already responsible for.
What I Do
Every service, built for pipeline.
Engage me on one or the whole stack. Every engagement is designed to make your brand rank on Google and get recommended by AI.
Core · 5
Also available · on request
01Core Service
SEO Strategy
Bottom-of-funnel keyword strategy mapped to your ICP and product. Built for pipeline and revenue, not vanity traffic.
Read full page01 / 09Hover or click to explore
My Approach
The VISIBLETM Framework.
From buyer research to entity clarity, every principle is designed to make your brand rank on Google and get recommended by LLMs.
V
Vet the Buyer
Deep-dive into your product, buyers, and market before touching a keyword tool.
01 / 07
I
Identify High-Intent Keywords
Bottom-of-funnel, conversion-focused keywords mapped to ICP pain points.
02 / 07
S
Substance Over Fluff
Content built on real expertise, SME interviews, and a POV competitors can’t replicate.
03 / 07
I
Influence the Sources
Backlinks plus targeted outreach to pages LLMs actually cite in your category.
04 / 07
B
Benchmark & Track
Monitor rankings, AI visibility, and pipeline impact. Data drives every decision.
05 / 07
L
Live & Fresh
Refresh content before it decays. LLMs prioritize recently updated pages.
06 / 07
E
Entity Clarity
Consistent brand positioning everywhere. If LLMs find conflicting signals, they won’t recommend you.
07 / 07
Seven principles. One system.
The framework covers foundational SEO and layers AI visibility on top, so your brand ranks on Google and gets recommended by LLMs.
Results
Case Studies
Case Study 01
CMMS SaaS
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudyCase Study 02
Shawn Ragell Consulting
How Shawn Ragell Consulting Got 95% of Content Operations Off His Plate
Read Case StudyIs This A Fit
Built for some teams. Not for everyone.
I work best with a specific type of company. Here’s how to tell if we’re aligned.
Good fit
If you…
- 01You measure content marketing by pipeline and revenue.
- 02You want to be visible on Google and LLMs like ChatGPT & Perplexity.
- 03You’re a B2B or SaaS company with a defined ICP.
- 04You want a senior strategist owning your organic growth.
- 05You value customer research before keyword research.
- 06You want human-first content built on real expertise.
Not a fit
If you…
- 01Your primary goal is traffic volume, not qualified pipeline.
- 02You don’t see AI search as a priority.
- 03You don’t have product-market fit.
- 04You’d rather manage three separate vendors.
- 05You’d rather skip audience research and pick keywords from a tool.
- 06You’re fine with AI content that sounds like everyone else’s.
Sound like a fit? Let’s talk.
Book a Strategy CallPodcast
VISIBLE with Usama Khan
Real conversations about SEO, AI search, and content strategy for B2B companies.
Latest Episode
EP 01: AI Is Killing SEO Traffic?
Junaid and I break down which content types are getting hit hardest by AI, why your strategy should start with sales calls, and what AI visibility tracking looks like in practice.
On The Record
What people who hired me actually say.
/ 08
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
Semyon Germanovich
Founder at Touchdown
TouchdownThe Index
“Usama is the only person I’ve ever hired where I forget he’s not on payroll.”
— Jordan Whelan, Founder
7 years in organic marketing.
Still in the trenches.
Before going independent, I was an organic growth manager at an Oracle partner company. The work was solid, but I wanted to help more businesses grow.
So I went out on my own. I’ve worked with startups and enterprises across four continents since. What I kept hearing: “We don’t want another agency where we’re just an account number.” They wanted someone in the trenches. Someone who understood their product, their buyers, and their market. Not a project manager forwarding briefs to junior writers.
That’s how I work. I work directly with founders, CMOs, and marketing leads. Sometimes I lead strategy while the internal team executes. Other times I own the entire pipeline end to end.
I have a small team of personally trained writers I bring in when needed. But you’re working with me. Not a rotating cast of freelancers. Not a white-label subcontractor you’ve never met.
I’ve worked with 30+ businesses. I focus on strategy and execution that ranks content on Google, earns citations and recommendations in LLMs like ChatGPT and Perplexity, and converts that visibility into pipeline.
Outside of work, I’m usually traveling or watching cricket. But when I’m working, I’m all in.
—Usama
FAQ
Common questions
No. Anyone guaranteeing SEO results is either lying or doesn’t understand how search works. Google’s algorithm changes. LLM citation behavior evolves. What I guarantee is the quality of the strategy, the rigor of the execution, and full transparency on what’s working and what’s not. My clients stay because the results compound over time, not because I locked them into a promise I can’t control.
Every engagement starts with understanding your business. I send a client intake form, onboard your team, and dig into your product, buyers, and market positioning. From there, I handle keyword research, build the content strategy, and set the publishing calendar. I manage content production, execute backlink and digital PR strategies for pages that need authority, and track everything monthly, including rankings, pipeline impact, and AI visibility across ChatGPT, Perplexity, and Claude.
Agencies spread attention across dozens of accounts. I work with a handful of brands at a time. You get a senior strategist who knows your product, your buyers, and your market. Not a junior account manager reading from a playbook.
If you have product-market fit, budget for the work, and a long-term mindset, yes. I’ve worked with pre-revenue companies that understood organic is a 6–12 month play, not a one-month experiment. What I don’t take on is ‘let’s try it for a month and see’ engagements. That’s not how SEO or AI visibility works.
That’s common. I lead the strategy, keyword research, and editorial direction. Your team handles execution. That said, most companies end up wanting me to handle content production too. Once they see the difference between content built on real expertise and the AI slop most writers produce, they’d rather have me own that part as well. Either way, I plug into your existing workflow.
Rankings, organic traffic, and AI visibility across the prompts that matter for your business are the leading indicators. But the number I care about most is pipeline. Demo requests, trial signups, qualified leads from organic. I track and report on all of it.
Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.