01
SEO Strategy
Bottom-of-funnel keyword strategy mapped to your ICP and product. Built for pipeline and revenue, not vanity traffic.
$57K
for a B2B field service client
Added MRR01/03
12+
BOFU keywords for a knowledge management platform
AI Overviews02/03
+2,388%
vs previous year for an employee engagement SaaS
Demo bookings03/03
Some B2B brands I have helped grow
Why Brands Hire Me
Sound familiar?
01
“We don’t have a clear AI search strategy.”
You’re hearing conflicting advice. Post on Reddit. Add FAQs. None of it compounds. You need a strategy built on what actually moves the needle, not trending tactics that expire.
02
“We’re getting traffic but no leads.”
Most of your content targets top-of-funnel keywords that attract browsers, not buyers. I focus on bottom-of-funnel content mapped to search demand, ICP pain points, and product relevance. Traffic that converts.
03
“We don’t have time to do this internally.”
Your team is stretched thin. You don’t need another to-do list. You need someone who takes full ownership and drives results without micromanagement.
04
“Our content doesn’t say anything our competitors can’t.”
You’re publishing regularly but it all sounds the same. No unique angle. No real expertise. Google and LLMs reward content with genuine information gain. I build programs around insights your competitors don’t have.
What I Do / 02
Every service, built for pipeline.
Engage me on one or the whole stack. Every engagement is designed to make your brand rank on Google and get recommended by AI.
Core · 5 Services
02
03
Content Marketing
Expert-led content built on SME interviews and real buyer pain. Written to rank on Google and get cited and recommended by LLMs.
Explore04
Link Building & Citations
Traditional backlinks plus outreach to the specific pages LLMs pull from when recommending brands.
05
Measurement & Reporting
Track rankings, AI visibility, and pipeline impact in one place. Every decision tied to revenue.
Also Available· on request
06
CRO
Landing page and block hierarchy audits that turn the traffic you already have into demos and qualified pipeline. Structural design consultancy for B2B sites built to convert.
07
YouTube
Video ideation, scripts, and visual direction for B2B brands. YouTube is increasingly cited in AI Overviews and LLM answers — a channel worth capitalizing on.
My Approach
The VISIBLETM Framework.
Seven principles that guide every engagement. From buyer research to entity clarity, every step is designed to make your brand rank on Google and get recommended by LLMs.
V
Vet the Buyer
Deep-dive into your product, buyers, and market before touching a keyword tool.
Step 01 · Of 07
I
Identify High-Intent Keywords
Bottom-of-funnel, conversion-focused keywords mapped to ICP pain points.
Step 02 · Of 07
S
Substance Over Fluff
Content built on real expertise, SME interviews, and a POV competitors can’t replicate.
Step 03 · Of 07
I
Influence the Sources
Backlinks plus targeted outreach to pages LLMs actually cite in your category.
Step 04 · Of 07
B
Benchmark & Track
Monitor rankings, AI visibility, and pipeline impact. Data drives every decision.
Step 05 · Of 07
L
Live & Fresh
Refresh content before it decays. LLMs prioritize recently updated pages.
Step 06 · Of 07
E
Entity Clarity
Consistent brand positioning everywhere. If LLMs find conflicting signals, they won’t cite you.
Step 07 · Of 07
Seven steps. One system.
The framework covers foundational SEO practices and layers AI visibility on top, so you stay ahead of the curve.
Results
Case Studies
Case Study 01
livepro
How we grew AI search visibility and organic pipeline for a knowledge management platform.
Read Case StudyCase Study 02
Shawn Ragell Consulting
How Shawn Ragell Consulting Got 95% of Content Operations Off His Plate
Read Case StudyTestimonials
On the record
01/06
“Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude.”
02/06
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
03/06
“Usama is a rockstar. I've worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I'd give him an 11!”
04/06
“We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.”
05/06
“Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He's strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords for our clients, and they're among the top traffic drivers. He's self-directed, reliable, and great to work with.”
06/06
“I've worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!”
For Agencies
A fractional SEO lead for your client accounts.
I work as an extension of your team on a per-account basis. White-label or client-facing, whatever your agency needs. I’ve led SEO and content strategy for agency client accounts end to end. Strategy, keyword research, content production, editing, reporting. No training. No micromanagement. A senior operator who understands the work and owns the outcome.
What I handle for your clients
- 01AI search and SEO strategy
- 02Keyword research and content planning
- 03Content production and editing
- 04Performance tracking and reporting
- 05Content refreshes and ongoing optimization
Agencies I partner with
Usama has been a huge help in creating content that gets results for my clients. He writes bottom-of-funnel articles focused on high-intent keywords. They don't just rank, they bring in the right kind of leads. He's strategic and gets what it takes to make content that drives results in B2B SaaS. Since we started working with him, everything has become a lot easier. I highly recommend hiring him to write SEO content.
As a full-service agency, we often turn to freelancers to help with bandwidth. It's critical that those freelancers work quickly and efficiently. Usama does both. His attention to detail and mastery of content marketing is second to none. If you're looking for a skilled writer who knows his stuff and can help you start ranking on Google, Usama is your guy.
“Usama is the only person I’ve ever hired where I forget he’s not on payroll.”
— Jordan Whelan, Founder
7 years in B2B.
Still in the trenches.
Before going independent, I was an organic growth manager at an Oracle partner company. The work was solid, but I wanted to help more businesses grow.
So I went out on my own. I’ve worked with startups and enterprises across four continents since. What I kept hearing: “We don’t want another agency where we’re just an account number.” They wanted someone in the trenches. Someone who understood their product, their buyers, and their market. Not a project manager forwarding briefs to junior writers.
That’s how I work. I work directly with founders, CMOs, and marketing leads. Sometimes I lead strategy while the internal team executes. Other times I own the entire pipeline end to end.
I have a small team of personally trained writers I bring in when needed. But you’re working with me. Not a rotating cast of freelancers. Not a white-label subcontractor you’ve never met.
I’ve worked with 30+ B2B SaaS businesses. I focus on strategy and execution that ranks content on Google, earns citations in LLMs like ChatGPT and Perplexity, and converts that visibility into pipeline.
Outside of work, I’m usually traveling or watching cricket. But when I’m working, I’m all in.
—Usama
FAQ
Common questions
No. Anyone guaranteeing SEO results is either lying or doesn’t understand how search works. Google’s algorithm changes. LLM citation behavior evolves. What I guarantee is the quality of the strategy, the rigor of the execution, and full transparency on what’s working and what’s not. My clients stay because the results compound over time, not because I locked them into a promise I can’t control.
Every engagement starts with understanding your business. I send a client intake form, onboard your team, and dig into your product, buyers, and market positioning. From there, I handle keyword research, build the content strategy, and set the publishing calendar. I manage content production, execute backlink and digital PR strategies for pages that need authority, and track everything monthly, including rankings, pipeline impact, and AI visibility across ChatGPT, Perplexity, and Claude.
Agencies spread attention across dozens of accounts. I work with a handful of brands at a time. You get a senior strategist who knows your product, your buyers, and your market. Not a junior account manager reading from a playbook.
If you have product-market fit, budget for the work, and a long-term mindset, yes. I’ve worked with pre-revenue companies that understood organic is a 6–12 month play, not a one-month experiment. What I don’t take on is ‘let’s try it for a month and see’ engagements. That’s not how SEO or AI visibility works.
That’s common. I lead the strategy, keyword research, and editorial direction. Your team handles execution. That said, most companies end up wanting me to handle content production too. Once they see the difference between content built on real expertise and the AI slop most writers produce, they’d rather have me own that part as well. Either way, I plug into your existing workflow.
Rankings, organic traffic, and AI visibility across the prompts that matter for your business are the leading indicators. But the number I care about most is pipeline. Demo requests, trial signups, qualified leads from organic. I track and report on all of it.
Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.Rank on Google.Show up in AI answers.Convert into pipeline.