USAMA KHAN

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Content That Ranks on Google and AI Search

SEO and GEO Content Marketing That Builds Authority and Drives Pipeline

I help B2B companies and SaaS brands create content that ranks on Google and shows up in ChatGPT, Perplexity, and other LLMs. Content that drives inbound leads, shortens sales cycles, and generates pipeline your team can close. 

Let's Turn Content Into Growth

Conversion-focused content marketing for B2B & SaaS brands

Real Results That Speak

Content that ranks, converts, and drives pipeline.

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Organic Clicks (in 3 months)
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Grew livepro’s clicks from 2.3K to 6.7K and secured #1 AI overview rankings for competitive knowledge management keywords.

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Ranked Keywords
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Grew SquadTrip’s ranked keywords 4x in 2 months through persona-driven SEO content and high-opportunity keyword targeting.

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Organic Traffic in 90 Days
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For Makula, a B2B SaaS in the asset management space, I built a content strategy that doubled their organic traffic and brought in sales-qualified leads. Some content also ranks on answer engines like GPT-4. 

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Booked Demos
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Conversion-focused SEO content targeting high-intent keywords helped Fungies boost demo bookings by 160%—with an 11% close rate.

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SquadTrip

Ranked Keywords
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Grew SquadTrip’s ranked keywords 4x in 2 months through persona-driven SEO content and high-opportunity keyword targeting.

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Makula

Organic Traffic in 90 Days
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For Makula, a B2B SaaS tool in the collaboration space, I built a BOFU-heavy content strategy that doubled their organic traffic—and brought in sales-qualified leads weekly.

Usama has been a huge help in creating content that gets results for my clients. He writes bottom-of-funnel articles focused on high-intent keywords. They don’t just rank, they bring in the right kind of leads. He's strategic and gets what it takes to make content that drives results in B2B SaaS. Since we started working with him, everything has become a lot easier. I highly recommend hiring him to write SEO content.
Shawn Ragell
B2B SaaS Marketer
I’ve worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!
Duke Vu
Founder, Fungies

Problems I Solve For B2B & SaaS Brands

1

“We don't have a clear AI search/LLMO strategy.”

Your competitors are trying to rank in ChatGPT and Perplexity. You’re hearing conflicting advice. Post more on Reddit. Add an FAQ section on each page. No one’s sharing what actually moves the needle. You need a strategy that’s tested and trackable, not just trending tactics.

2

“We’re getting traffic but still no leads.”

Your content looks good, but it’s not converting. I focus on buying-intent keywords that attract ready-to-buy prospects, not just browsers. Product-led content turns traffic into demo requests, trials, and pipeline.

3

“We don't have time to do this internally.”

Your in-house team is swamped. You don’t need another to-do list. You need someone who takes full ownership of SEO content, aligns with your ICP, and drives results without micromanagement.

We’re Getting Traffic—But Still No Leads.

Your content looks good, but it’s not converting. I focus on high-buying-intent keywords and product-led content, so traffic turns into demo requests, trials, and pipeline.

We Don’t Have Time to Do This Internally.

Your in-house team is swamped. You don’t need another to-do list, you need someone who can take full ownership of SEO content, align with your ICP, and drive results without micromanagement.

We’re Spending a Fortune on Paid Ads.

Paid channels are becoming expensive and less effective. I help SaaS brands build an organic growth engine that compounds over time and lowers CAC with every piece of content published.

Strategy

  • Keyword research aligned with your business goals
  • Topics rooted in your ICP's pain points
  • Bottom-of-funnel focus to shorten sales cycles

Execution

  • Expert-level content tied to real use cases
  • Product-led writing for blogs, product pages, and landing pages
  • Optimized for Google and AI search visibility

Growth

  • Iteration based on rankings, clicks, and conversions
  • Internal linking and CRO to boost conversions
  • Strategic backlinks to strengthen domain authority

How I Drive Pipeline with SEO, GEO, and Backlinks

Full-stack content marketing tailored to your product, ICP, and growth goals. Content and authority that turn into a revenue engine you can scale.

I’ve helped growth-stage startups, SaaS teams, and enterprise B2B companies build content strategies that drive leads.

What You Won’t Get

  • Surface-level content packed with fluff
  • SEO that stops at keyword stuffing or ignores AI search
  • Writers who need constant direction
  • Templates repurposed across clients
  • Vanity metrics that don't tie back to sales

What You Will Get

  • Human-first content and website copy that ranks and converts
  • Full-stack strategy: SEO, backlinks, and LLMO
  • Deep alignment with your product and ICP
  • Ownership from research to execution
  • Results you can attribute to revenue

Trusted by CMOs, Founders & Content Leads

Jamie Ostroe

Founder, B2B Reviews
Usama is a rockstar. I’ve worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I’d give him an 11!

Meredith Lawrence

Marketing Manager at Inteleca
We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.

Semyon Germanovich

Founder at Touchdown
I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there. I highly recommend working with Usama.

Rizwan Khan

Founder at Technotize
Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He’s strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords for our clients, and they’re among the top traffic drivers. He’s self-directed, reliable, and great to work with. Highly recommend if you need someone to lead and level up your B2B SaaS content marketing.

Logan Singleton

Marketer at Hatchmark Studio
As a full-service agency, we often turn to freelancers to help with bandwidth. It’s critical that those freelancers work quickly and efficiently. Usama does both. His attention to detail and mastery of content marketing is second to none. If you’re looking for a skilled writer who knows his stuff and can help you start ranking on Google, Usama is your guy.

Simon Spelzhausen

COO at Makula
Usama has been creating content for us in two projects and we are very happy with the results!

Anders Hasselstrom

CEO at JustReply
10/10. Exceptional writer and fantastic person to collaborate with. I'd recommend anyone working with Usama. Super strong SEO knowledge as well as an ability to write engaging content.

Why I Built This Different

I’ve spent seven years in B2B SaaS content marketing. After graduating from one of the top business schools in my country, I started as an organic growth manager at an Oracle partner company. The work was great, but I wanted to help more businesses grow.

I went independent and worked with startups and enterprises around the world. What I discovered: most businesses didn’t want to work with big agencies where they were just another account number. They wanted someone who could become an extension of their team. Someone with real experience working in the trenches, not just managing projects from a distance.

That’s what I do. I work directly with founders, CMOs, and marketing teams. Sometimes I’m leading strategy and guiding execution. Other times I’m taking full ownership end to end.

I have a small team of personally trained writers I bring in when needed. But you’re working with me, not a rotating cast of freelancers. I’ve worked with 30+ B2B SaaS businesses. I focus on strategy and execution that gets content ranking on Google and showing up in LLMs like ChatGPT, then converting that traffic into pipeline.

Outside of work, I’m usually traveling or watching cricket. But when I’m working, I’m all in on helping B2B brands turn content into a growth engine.

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Let's Build Content That Ranks on Google and AI Search

If you’re done with content that looks good but doesn’t drive pipeline, or gets buried with every algorithm update, let’s fix that.

I help B2B and SaaS brands build content systems that:

  • Turn traffic into qualified leads and booked demos
  • Rank on Google and show up in ChatGPT and AI tools
  • Adapt to how search is evolving, so you stay ahead
  • Compound over time with strategy-first execution

Strategy-led. Product-aware. Built for pipeline and long-term growth.

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