Your buyers ask AIbefore they ask you.
I help B2B brands rank on Google and show up in LLMs like ChatGPT, Perplexity, and Claude. Strategy, content, and citations that drive qualified leads and pipeline, not just impressions.
Some B2B brands I have helped grow
SEO isn’t dead.
Search just got bigger.
Companies still reach out for the same thing they've wanted for a decade. Higher rankings. More organic leads. That hasn't changed. What has changed is where buyers search. Google is still the backbone, but now they cross-check with ChatGPT, Perplexity, and Gemini before they shortlist.
The brands losing organic traffic right now are the ones who spent years ranking for "what is [topic]" keywords. Top of funnel fluff that AI now answers instantly. That was never a strong strategy to begin with.
What still works is what always worked. Bottom of funnel content built at the intersection of search demand, product relevance, and real ICP pain points. That content ranks on Google. And LLMs pull from what ranks on Google. Good SEO is the foundation for AI visibility, not separate from it.
The opportunity isn't to abandon SEO. It's to expand it. Show up in Google results AND in AI-generated answers. One strategy, multiple surfaces. That's what I build for B2B brands.
SEO isn’t dead.
Search just
got bigger.
Companies still reach out for the same thing they've wanted for a decade. Higher rankings. More organic leads. That hasn't changed. What has changed is where buyers search. Google is still the backbone, but now they cross-check with ChatGPT, Perplexity, and Gemini before they shortlist.
The brands losing organic traffic right now are the ones who spent years ranking for "what is [topic]" keywords. Top of funnel fluff that AI now answers instantly. That was never a strong strategy to begin with.
What still works is what always worked. Bottom of funnel content built at the intersection of search demand, product relevance, and real ICP pain points. That content ranks on Google. And LLMs pull from what ranks on Google. Good SEO is the foundation for AI visibility, not separate from it.
The opportunity isn't to abandon SEO. It's to expand it. Show up in Google results AND in AI-generated answers. One strategy, multiple surfaces. That's what I build for B2B brands.
Why Brands Hire Me
Problems I solve
“We don’t have a clear AI search strategy.”
Your competitors are trying to rank in LLMs like ChatGPT and Perplexity. You’re hearing conflicting advice. Post more on Reddit. Add FAQ sections. No one’s sharing what actually moves the needle. You need a results-focused strategy that compounds, not trending tactics that expire.
“We’re getting traffic but no leads.”
Your content looks good on paper. But it’s not converting. Most of it targets top-of-funnel keywords that attract browsers, not buyers. I focus on bottom-of-funnel content built at the intersection of search demand, ICP pain points, and product relevance. Content that understands your buyer’s world and turns traffic into demo requests, trials, and pipeline.
“We don’t have time to do this internally.”
Your in-house team is stretched thin. You don’t need another to-do list or a consultant who creates more work. You need someone who takes full ownership of SEO and content, aligns with your ICP, and drives results without micromanagement.
“Our content doesn’t say anything our competitors can’t.”
You’re publishing regularly but it all sounds the same as everyone else in your space. No unique angle. No real expertise. Just rewritten versions of what already ranks. Google and LLMs both reward content with genuine information gain and a clear point of view. I build content programs around your product, your customers, and insights your competitors don’t have access to.
My Approach
The VISIBLE Framework
Seven principles that make B2B brands rank on Google + Google AI Overviews and show up in LLMs like ChatGPT, Perplexity, Claude & Gemini.
Validate Demand
Research your buyers first. Listen to sales calls, study why customers chose you over competitors, find keywords at the intersection of search demand, product relevance, and ICP pain points. Strategy before content.
Intent Architecture
Map the questions your buyers ask at every stage. Don’t just target a keyword. Answer the main query and every adjacent question around it. This is how you own a topic, not just a page.
Substance Over Fluff
Expert-driven content with a real point of view. SME interviews, customer insights, genuine information gain. Not AI-generated filler. Content that says something your competitors can’t.
Influence the Sources
Build backlinks for domain authority. But also identify the specific pages LLMs cite when recommending brands in your category. Get your brand mentioned there. Traditional link building plus targeted citation placement.
Built for Retrieval
Structure your content so LLMs can actually parse and cite it. Clear opening statements, well-defined sections, verifiable claims with sources. Content that’s easy for both humans and machines to pull answers from.
Live and Fresh
LLMs prioritize recently updated content. Monitor for decay signals, refresh regularly, keep timestamps current. A maintained content hub beats a graveyard of 200 stale posts.
Entity Clarity
Your brand story needs to be consistent everywhere. Across your site, third-party mentions, schema markup, and product descriptions. If LLMs find conflicting information about your brand, they won’t cite you confidently.
Results
Case Studies
livepro
How we grew AI search visibility and organic pipeline for a knowledge management platform.
Coming Soonlivepro
How we grew AI search visibility and organic pipeline for a knowledge management platform.
Shawn Ragell Consulting
How we scaled from 5 to 30+ client articles monthly without hiring a single writer.
Read Case StudyShawn Ragell Consulting
How we scaled from 5 to 30+ client articles monthly without hiring a single writer.
What clients have to say
I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there. I highly recommend working with Usama.
Semyon Germanovich
Founder at Touchdown
We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.
Meredith Lawrence
Marketing Manager at Inteleca
I've worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!
Duke Vu
Founder, Fungies
Usama is a rockstar. I've worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I'd give him an 11!
Jamie Ostroe
Founder, B2B Reviews
Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He's strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords for our clients, and they're among the top traffic drivers. He's self-directed, reliable, and great to work with. Highly recommend if you need someone to lead and level up your B2B SaaS content marketing.
Rizwan Khan
Founder at Technotize
Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude. He gets the strategic side of B2B SaaS content. Not what you did for someone else five years ago, but how well you can execute for my brand today.
Simon Spelzhausen
Co-founder, Makula
For Agencies
A fractional SEO lead for your client accounts.
I work as an extension of your team on a per-account basis. White-label or client-facing, whatever your agency needs. I’ve led SEO and content strategy for agency client accounts end to end. Strategy, keyword research, content production, editing, reporting. No training. No micromanagement. A senior operator who understands the work and owns the outcome.
Currently working with agencies across the US, UK, and Germany.
What I handle for your clients
AI search and SEO strategy
Keyword research and content planning
Content production and editing
Performance tracking and reporting
Content refreshes and ongoing optimization
Usama has been a huge help in creating content that gets results for my clients. He writes bottom-of-funnel articles focused on high-intent keywords. They don't just rank, they bring in the right kind of leads. He's strategic and gets what it takes to make content that drives results in B2B SaaS. Since we started working with him, everything has become a lot easier. I highly recommend hiring him to write SEO content.
Shawn Ragell
Owner, Shawn Ragell Consulting
As a full-service agency, we often turn to freelancers to help with bandwidth. It's critical that those freelancers work quickly and efficiently. Usama does both. His attention to detail and mastery of content marketing is second to none. If you're looking for a skilled writer who knows his stuff and can help you start ranking on Google, Usama is your guy.
Logan Singleton
Marketer at Hatchmark Studio
About
10 years in B2B.
Still in the trenches.
Before going independent, I was an organic growth manager at an Oracle partner company. The work was solid, but I wanted to help more businesses grow.
So I went out on my own. I've worked with startups and enterprises across four continents since. What I kept hearing: "We don't want another agency where we're just an account number." They wanted someone in the trenches. Someone who understood their product, their buyers, and their market. Not a project manager forwarding briefs to junior writers.
That's how I work. I work directly with founders, CMOs, and marketing leads. Sometimes I lead strategy while the internal team executes. Other times I own the entire pipeline end to end.
I have a small team of personally trained writers I bring in when needed. But you're working with me. Not a rotating cast of freelancers. Not a white-label subcontractor you've never met.
I've worked with 30+ B2B SaaS businesses. I focus on strategy and execution that ranks content on Google, earns citations in LLMs like ChatGPT and Perplexity, and converts that visibility into pipeline.
Outside of work, I'm usually traveling or watching cricket. But when I'm working, I'm all in.
Work With Me
This isn’t for everyone.
I work with growth-stage B2B SaaS companies who are serious about making organic search and AI visibility a real pipeline channel. Not a side experiment. If you want to build a sustainable lead generation engine with someone who has done this across 30+ brands, let’s talk.