Case Study 01
CMMS SaaS
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudySaaS Content Marketing Consultant
SaaS content marketing consultantfor SEO & AEO/GEO
Finally, a SaaS content marketing consultant who's focused on driving pipeline and revenue, not just traffic and page impressions.
$157K
for a B2B field service client
Added MRR01/03
12+
BOFU keywords for a knowledge management platform
AI Overviews02/03
+2,388%
vs previous year for an employee engagement SaaS
Demo bookings03/03
Some ambitious businesses I have helped grow
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§ 01The Problem
If any of this sounds familiar, you’re in the right place.
01
Your content publishes. Your pipeline doesn’t move.
Blog posts ship every month. Demos and signups stay flat. Nothing gets tracked or refreshed after it goes live.
02
Everything you publish sounds like everyone else.
AI tools and generalist writers can’t carry your product’s differentiation. Without SME input and a real editorial process, you’re publishing what your competitors already have.
03
Your strategy starts in a keyword tool, not with your customers.
Search volume alone picks the wrong topics. A strategy that ignores product relevance and ICP pain points fills the calendar but misses the pipeline.
04
Buyers research in LLMs now and your brand isn’t showing up.
ChatGPT, Perplexity, and AI Overviews recommend your competitors. You don’t know which prompts matter, which sources get cited, or how to change it.
Why Work With Me
Get results that agencies promise but fail to deliver.
Here’s what flips when you work with me instead.
With Most Agencies
With Freelancers
With Me
Time to start
6 weeks of strategy before anything ships.
Fast start, no strategic depth.
Execution begins week 1, backed by patterns from 30+ prior SaaS engagements.
Experience
Senior sells you, juniors run you.
Often learning on your account.
7+ years. 30+ B2B SaaS brands.
Ownership
Handed off after the sale.
They execute your briefs.
I own strategy and execution, end to end.
Client load
You’re one of 30+ accounts.
Stretched across too many clients.
Boutique by choice. Capped roster on purpose.
Terms
6 to 12 month lock-ins.
Project by project.
Month to month. You stay because the work is working.
Your role
You manage the agency.
You’re still doing the thinking.
You stay close to the work, not the admin.
Time to start
With Most Agencies
6 weeks of strategy before anything ships.
With Freelancers
Fast start, no strategic depth.
With Me
Execution begins week 1, backed by patterns from 30+ prior SaaS engagements.
Experience
With Most Agencies
Senior sells you, juniors run you.
With Freelancers
Often learning on your account.
With Me
7+ years. 30+ B2B SaaS brands.
Ownership
With Most Agencies
Handed off after the sale.
With Freelancers
They execute your briefs.
With Me
I own strategy and execution, end to end.
Client load
With Most Agencies
You’re one of 30+ accounts.
With Freelancers
Stretched across too many clients.
With Me
Boutique by choice. Capped roster on purpose.
Terms
With Most Agencies
6 to 12 month lock-ins.
With Freelancers
Project by project.
With Me
Month to month. You stay because the work is working.
Your role
With Most Agencies
You manage the agency.
With Freelancers
You’re still doing the thinking.
With Me
You stay close to the work, not the admin.
§ 03What's Included
Strategy, content, and the system to keep it compounding.
Category · 01
Strategy and Research
Content strategy that starts with sales calls, not keyword tools
Editorial roadmap built on buyer language, objections, and ICP pain points. Search demand validates the topics. Every piece maps to a buying stage.
BOFU-first keyword research
Alternatives, comparisons, and category terms that convert at 5–7x broader keywords. Bottom-of-funnel gets priority.
AI search strategy (GEO)
Which brands get recommended for prompts in your category, where you’re invisible, and the plan to change that.
Results
Case Studies
Case Study 02
Livepro
How Livepro built an organic search and AI visibility engine that compounds.
Read Case StudyDon’t take my word for it
“Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude.”
FAQ
Common questions
With an agency, a senior sells you and juniors execute. With me, you work with the same person through strategy and execution. No layers. No brief handoffs. No quality drift over time.
Both. Strategy without execution usually sits in a Google Doc. I build the strategy, write the content, and track what’s converting. Some clients want strategy-only engagements. That’s also an option.
Either. I work as the strategic lead when in-house writers execute. I run strategy and execution end to end when there’s no in-house team. The model depends on what you already have.
Pipeline first. Demo requests, trial signups, and qualified leads tied to organic content. Rankings and traffic are leading indicators. Revenue is the number that matters.