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Thoughts on AI search, content, and building things.

How I Built an AI Visibility Audit Tool for B2B SaaS Using Claude Code
AI Workflows

How I Built an AI Visibility Audit Tool for B2B SaaS Using Claude Code

I built a tool that checks if my clients' brands show up when buyers ask AI for recommendations. Here's exactly how I did it using Claude Code.

April 5, 20267 min read
layers of ai for marketing
AI WorkflowsContent Marketing

Claude for marketers: how I use a single project to run B2B content production

I run every B2B client's content through one Claude project. Here is the exact setup: documents, custom skills, and the human layer that makes it all work.

April 4, 202614 min read
headless cms
AI WorkflowsBuilding in Public

How I used Claude to build a CMS-powered blog on my personal site in one afternoon

I connected Sanity CMS to my Next.js site using Claude Code. Here's the exact workflow, the technical decisions, and why each one mattered for SEO.

April 3, 20263 min read