Your buyers research solutions inside Google and LLMs like ChatGPT. A modern SaaS SEO strategy needs to show up in all of those places, not just page one of Google.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
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Maybe your content doesn’t rank at all. The strategy is off, or you’re targeting keywords that look good in a tool but nobody actually searches with buying intent. Or maybe you do rank, but for top-of-funnel terms that browsers search, not buyers. Either way, the result is the same. Blog posts exist. Pipeline hasn’t moved.
Read your last five blog posts. Then read your competitors’. If you can’t tell the difference, neither can your buyers. Most SaaS content gets written by generalist writers or AI tools that have never spoken to a real customer. The result fails one test: would your ICP learn something new?
Buyers shortlist vendors inside ChatGPT, Perplexity, and Google AI Overviews before they ever visit your site. You’ve heard you need to “optimize for AI.” But every piece of advice contradicts the last. Nobody has given you a clear, proven framework.
Your marketing team is stretched. SEO gets split across a generalist marketer, a freelance writer, and an agency that sends reports but doesn’t drive strategy. Nobody connects keyword research to content to pipeline. The pieces exist. The system doesn’t.
Figure out where things stand before doing anything. Your current organic footprint, AI search visibility, domain authority, existing content, and the gaps costing you pipeline. The strategy only works if it’s built around your priorities. Not a cookie-cutter playbook.
Starts with sales call analysis. Real buyer language, objections, and competitor mentions guide the keyword research. Bottom-of-funnel keywords get priority because they convert 5–7x better.
Everything maps to a content calendar built around buying stage. Also covers backlink opportunities and brand mention gaps in AI results.
Every piece goes deep into your product. Features tied to specific buyer pain points, real screenshots, and clear benefits. Not vague mentions. SME input where the topic needs it. Detailed briefs guide the writing. Everything passes through a dual quality checklist before it reaches you for review.
Track keyword rankings, AI visibility, and pipeline contribution from organic content. Refresh pages with conversion potential. Cut what’s not working. Double down on what is. Every number tied to revenue.
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Full keyword map organized by buying stage. Bottom-of-funnel terms that attract active buyers get priority.
Where your brand gets cited, recommended, and invisible across ChatGPT, Perplexity, Claude, and AI Overviews.
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudyHow Livepro built an organic search and AI visibility engine that compounds.
Read Case Study“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
“Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude.”
“Usama is a rockstar. I've worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I'd give him an 11!”
“We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.”
“Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He's strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords for our clients, and they're among the top traffic drivers. He's self-directed, reliable, and great to work with.”
“I've worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!”
Agencies spread attention across dozens of accounts. You typically get a junior strategist and a project manager who relays information back and forth. I work as your fractional SaaS SEO consultant. You get direct access to the person building the strategy and executing on every piece of content.
It starts with listerning to sales calls. I analyze real conversations with your buyers to understand the language they use, the objections they raise, and the pain points that push them toward a solution. That buyer language shapes every piece of content I publish. I run demos with your team to learn every feature, its purpose, and the specific benefit it delivers to your buyer. That depth shows up in the writing. When a topic needs deeper technical input, I bring in SME interviews with your product experts or customers. Every article gets the context it needs to sound like someone who understands the problem, not a generalist writer working from a keyword tool.
Because it converts 5–7x better than top-of-funnel content. Most agencies start with high-volume keywords because the traffic numbers look impressive in monthly reports. But “what is [category]” posts don’t book demos. Bottom-of-funnel keywords like “[competitor] alternatives” and “best [solution] for [use case]” target buyers who are actively comparing options and ready to act. I start where the revenue is. Then we work our way up the funnel.
Custom, based on your requirements. Scope depends on your current footprint, the competitive landscape, and how aggressively you want to move. The engagement runs as a monthly rolling retainer. No long-term lock-ins. No six-month contracts you can’t exit. Book a strategy call and I’ll scope it based on your specific situation.
