livepro is a knowledge management platform built for contact centers and customer-facing teams in regulated industries like banking and healthcare. The company has recently expanded its positioning to target enterprise clients.
Before our engagement, the blog had no role in generating pipeline. Here's what we did to change that.
The Problem
livepro's blog was full of top-of-funnel content. Posts about broad knowledge management concepts, industry trends, general best practices. This kind of content usually attracts people researching the space casually, but does nothing for a contact center manager who is actively looking for a solution.
The real gap was in buying-intent keywords. When someone searched "competitor alternatives" or "best knowledge management software for contact centers," livepro was invisible. No rankings on Google. No presence in AI Overviews. No mentions in ChatGPT or Perplexity responses.
And content that doesn't reach buyers who are ready to evaluate doesn't move pipeline.
livepro needed to show up where its competitors were already showing up: in alternative searches, head-to-head comparisons, and category keywords.
The Solution & Strategy
Before opening any keyword research tool, I sat down with livepro's sales, support, and product teams to map the buying journey from the inside out. What questions do prospects ask on discovery calls? Which competitors come up repeatedly? What objections do reps handle before a deal closes? What features tip the decision?
These conversations shaped the keyword strategy because the language buyers use on sales calls is the same language they type into Google and LLMs.
I also ran competitive analysis across livepro's direct competitors to see where they were visible in search and AI responses, and where livepro had clear gaps.
From there, I built the content plan around four bottom of funnel keyword categories.
- “Competitor alternatives” targeting buyers who already use a rival product and are exploring options.
- Competitor comparisons for buyers weighing two solutions side by side.
- Category and industry-specific searches like "AI knowledge management system" and "knowledge management for healthcare," which put livepro on the shortlist for buyers who know what they need but haven't picked a vendor.
- Jobs-to-be-done searches like "how to reduce agent onboarding time" and "knowledge management governance," which target the specific problems livepro solves before the buyer is even looking for software.
Every article was written with both ranking and conversions in mind. The goal was to position livepro as the clear choice for contact centers and regulated industries. That meant weaving the product into each piece through specific features, use cases, and the problems those features solve for customer-facing teams.
I managed the full production pipeline: topic research, keyword targeting, briefs, writing, editing, on-page SEO, publishing, and backlinks.
I also audited older posts with ranking potential and refreshed them to improve rankings.
The Results
The strategy delivered strong, measurable growth in a short period. Comparing 9 October (2025) – 9 January 2026 to the same period last year.
- Clicks: Increased from 3.21K to 6.4K (+99.4%)
- Impressions: Grew from 107K to 432K (+303.7%)
- Average position: Improved by 55.1% across targeted keywords (from 32.3 to 14.5)
Additional highlights:
Multiple articles now rank in the top 1–3 positions for high-value, high-intent keywords, and show up in AI overviews consistently.
Bloomfire vs Confluence:
Glean alternatives for contact centers:
Bloomfire alternatives:
Bloomfire vs helpjuice:
Helpjuice alternatives for contact centers (long tail):
Bloomfire alternatives for contact centers (long tail):
Rightanswers vs eGain:
Refreshed older articles saw significant lifts in clicks, impressions, and CTR, proving the value of optimization alongside new content creation.
Knowledge management governance (ranks in AI overviews and #1 on SERPs)
You can read some of the articles here:
Organic positions in the top 1-3 and 4-10 range grew from 80 to 203 between January and December 2025. This graph tracks keyword positions in Ahrefs, filtered to positions 1-10 only.
livepro's Domain Rating climbed from 37 to 49 over the course of the engagement. I build 10 backlinks per month for them, all from sites with a DR of 50 or higher. Most land in the 70-80 range. That steady link building is what powered the ranking gains across competitive BOFU keywords where livepro previously had no visibility.
Organic traffic grew from roughly 600 to 1,400 monthly visits over the course of 2025, with traffic value climbing alongside it. The growth is steady, not explosive, and that's by design.
BOFU keywords don't carry high search volume. But the people searching them are actively evaluating solutions. A hundred visits from someone comparing knowledge management platforms is worth more than a thousand from someone googling "what is knowledge management."
Here’s what the team says about our engagement:
"When we brought Usama on, our goal was to make organic blog content a real pipeline generator, something sustainable that brings in leads consistently. He had great consulting calls with us upfront and set clear expectations for what we'd see and when. He went straight into a bottom-of-funnel strategy and it's working. SEO and AI search visibility is now one of our highest performing lead generation channels. The thing that works really well for us is that he handles the full process from strategy to execution, and he reports on what actually matters to our business."
Want results like this for your brand?
Book a Strategy Call