You win clients with strong pitches. Then you need someone who can own SEO strategy, write the content, and execute across accounts without hand-holding. That’s the role I fill.
for a B2B field service client
BOFU keywords for a knowledge management platform
vs previous year for an employee engagement SaaS
Trusted by agencies and B2B companies
Hiring a full-time senior SEO strategist costs $90K–$130K. Most agencies can’t justify that headcount for a few SEO retainers. So the work falls to a mid-level generalist or a junior who needs direction on every deliverable. Clients notice and start asking why the pipeline isn’t moving and why the content reads surface-level.
Your first few clients got your best work. You were involved in every brief. Then you added more accounts and started relying on freelance writers who work from a keyword and a one-paragraph brief. The output is surface-level. Clients compare it to what competitors publish and ask hard questions.
You send monthly reports showing traffic up 30%. The client asks how many demos came from organic. Nobody has an answer. Traffic without pipeline attribution is a churn risk. Clients cancel because they can’t connect your work to revenue.
Prospects ask about AEO. Your team doesn’t have a framework for it. You can’t sell what you can’t explain. And you can’t deliver what you’ve never done. Meanwhile, agencies that can talk about AI visibility with specifics are winning the pitches you’re losing.
I learn your client’s product, buyer, and competitive landscape the same way I would for a direct engagement. That means sales call analysis, product demos, and content audits. I work under your brand. Your client sees a senior strategist on their account.
Keyword research built around buying intent, not search volume. Every keyword maps to a stage in the buyer’s journey. Bottom-of-funnel terms get priority because they drive demos. I also audit AI search visibility across LLMs so you can show clients where they’re invisible and where to focus.
I own the content calendar, briefs, writing, and editing. Every piece ties product features to specific buyer pain points with real depth. No generic “why you need [category]” posts. If an article needs SME input, I run the interviews and pull the details into the piece.
Monthly reporting tied to keyword rankings, AI visibility, and pipeline contribution. I build the narrative your account managers need to walk into QBRs with confidence. When something isn’t working, I flag it and recommend the pivot. No hiding behind vanity metrics.
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Full keyword map organized by funnel stage. BOFU terms that attract active buyers get priority.
Where your client’s brand shows up (and doesn’t) across LLMs.
What the top-ranking competitors cover that your client doesn’t. Mapped to real buyer pain points.
Monthly calendar tied to the strategy. Every piece has a clear intent, target keyword, and buyer stage.
Read the complete strategy that took a SaaS from 35 to 210 organic demos per month.
Read Case StudyHow Shawn Ragell Consulting Got 95% of Content Operations Off His Plate
Read Case Study“Usama has been a huge help in creating content that gets results for my clients. He writes bottom-of-funnel articles focused on high-intent keywords. They don’t just rank, they bring in the right kind of leads. He’s strategic and gets what it takes to make content that drives results in B2B SaaS. Since we started working with him, everything has become a lot easier. I highly recommend hiring him to write SEO content.”
“As a full-service agency, we often turn to freelancers to help with bandwidth. It’s critical that those freelancers work quickly and efficiently. Usama does both. His attention to detail and mastery of content marketing is second to none. If you’re looking for a skilled writer who knows his stuff and can help you start ranking on Google, Usama is your guy.”
“Most SEO folks love showing off past wins. Flashy decks. Big claims. But when it comes down to execution, most fall flat. Usama wasn't like that. No fluff. No overpromises. Just straight talk about what's possible, and then overdelivering on what was committed. His work ranks in the top three for multiple high-intent keywords, shows up in Google's AI Overviews, and even gets cited in LLMs like ChatGPT and Claude.”
“I hired Usama to handle SEO content marketing for Touchdown, and the results have been excellent. In just three months, he grew our organic traffic significantly. Usama combines strong SEO knowledge with an understanding of how buyers actually search. His work got our pages to rank in AI overviews and LLMs like ChatGPT. We're also now generating qualified leads directly from there.”
“Usama is a rockstar. I've worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I'd give him an 11!”
“We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.”
“Usama has been a strong addition to our marketing efforts. He gets SaaS and takes the time to understand the product. He's strategic about SEO, conversions, and how content fits into the bigger picture to drive inbound leads. Some of his articles are already ranking for high-conversion keywords for our clients, and they're among the top traffic drivers. He's self-directed, reliable, and great to work with.”
“I've worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!”
A freelance writer fills a content slot. I own the strategy behind what gets written, why it gets written, and how it connects to pipeline. That means keyword research, content calendars, briefs, writing, editing, and reporting. You’re not managing a writer. You’re adding a senior strategist to your delivery team.
Yes. Your clients interact with your team. I operate behind the scenes as part of your delivery. White-label across every deliverable, from strategy docs to published content to monthly reports.
Depends on scope. I work best when I can go deep on 2 to 4 accounts at a time. That keeps the quality where it needs to be. If you need coverage for more accounts, we’ll discuss what makes sense during the strategy call.
Yes. I can sit in on kickoffs, QBRs, and strategy sessions as a member of your team. Most agency partners prefer this for the first few months until the client relationship is established.
That works too. I can own keyword research, AI visibility audits, content calendars, and reporting while your writers handle execution from my briefs. We’ll scope it based on where your team needs the most support.
Monthly rolling retainer scoped to the number of accounts and deliverables. No long-term lock-ins. Book a strategy call and I’ll scope it based on your current client mix and where you need support.
