USAMA KHAN

B2B, SaaS & Tech Content and SEO Strategy

SEO Content That Builds Authority. And Drives Pipeline.

I help B2B and SaaS brands create content that ranks, converts, and positions them as trusted leaders in their space. No fluff. Just strategy-backed content that drives inbound leads.

Let's Turn Content Into Growth

Strategic SEO Content Marketing for B2B & SaaS Companies

Real Results That Speak

Content that ranks, converts, and drives pipeline.

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Booked Demos
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Conversion-focused SEO content targeting high-intent keywords helped Fungies boost demo bookings by 160%—with an 11% close rate.

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Ranked Keywords
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Grew SquadTrip’s ranked keywords 4x in 2 months through persona-driven SEO content and high-opportunity keyword targeting.

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Organic Traffic in 90 Days
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For Makula, a B2B SaaS in the asset management space, I built a content strategy that doubled their organic traffic and brought in sales-qualified leads. Some content also ranks on answer engines like GPT-4. 

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Booked Demos
+ 0 %

Conversion-focused SEO content targeting high-intent keywords helped Fungies boost demo bookings by 160%—with an 11% close rate.

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SquadTrip

Ranked Keywords
0 →
0

Grew SquadTrip’s ranked keywords 4x in 2 months through persona-driven SEO content and high-opportunity keyword targeting.

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Makula

Organic Traffic in 90 Days
+ 0 %

For Makula, a B2B SaaS tool in the collaboration space, I built a BOFU-heavy content strategy that doubled their organic traffic—and brought in sales-qualified leads weekly.

Usama has been a huge help in creating content that gets results for my clients. He writes bottom-of-funnel articles focused on high-intent keywords. They don’t just rank, they bring in the right kind of leads. He's strategic and gets what it takes to make content that drives results in B2B SaaS. Since we started working with him, everything has become a lot easier. I highly recommend hiring him to write SEO content.
Shawn Ragell
B2B SaaS Marketer
I’ve worked with Usama for quite some time now on SEO content marketing, and he consistently delivers impressive results. His strategic approach and deep understanding of conversion-focused content have helped us increase organic traffic and generate high-quality leads. Reliable, proactive, and always adding value, Usama is a true expert. Highly recommend partnering with him!
Duke Vu
Founder, Fungies

Problems I Solve for B2B & SaaS Teams

1

We’re Getting Traffic—But Still No Leads.

Your content looks good, but it’s not converting. I focus on high-buying-intent keywords and product-led content, so traffic turns into demo requests, trials, and pipeline.

2

We Don’t Have Time to Do This Internally.

Your in-house team is swamped. You don’t need another to-do list, you need someone who can take full ownership of SEO content, align with your ICP, and drive results without micromanagement.

3

We’re Spending a Fortune on Paid Ads.

Paid channels are becoming expensive and less effective. I help SaaS brands build an organic growth engine that compounds over time and lowers CAC with every piece of content published.

We’re Getting Traffic—But Still No Leads.

Your content looks good, but it’s not converting. I focus on high-buying-intent keywords and product-led content, so traffic turns into demo requests, trials, and pipeline.

We Don’t Have Time to Do This Internally.

Your in-house team is swamped. You don’t need another to-do list, you need someone who can take full ownership of SEO content, align with your ICP, and drive results without micromanagement.

We’re Spending a Fortune on Paid Ads.

Paid channels are becoming expensive and less effective. I help SaaS brands build an organic growth engine that compounds over time and lowers CAC with every piece of content published.

Strategy

  • Keyword research aligned with business goals
  • Topic ideation rooted in ICP pain points
  • BOFU-first frameworks to shorten sales cycles

Execution

  • Expert-level content (not surface-level fluff)
  • Product-led writing tied to real use cases
  • On-page optimization with intent-driven structure

Growth

  • Iteration based on rankings, clicks, and conversions
  • Internal linking, CRO hooks, and call hierarchy
  • Strategic updates to compound results over time

How I Drive Pipeline with SEO Content

I offer full-stack SEO content marketing tailored to your product, ICP, and growth goals. But I don’t just “write”; I help you turn content into a revenue engine.

I’ve worked with growth-stage startups, SaaS teams, and enterprise B2B companies across multiple verticals, so I know how to shape content strategies that align with different growth stages and sales motions.

What You Won’t Get

  • Surface-level content packed with fluff
  • Writer who need constant direction
  • Vanity metrics that don’t tie back to sales
  • Templates repurposed across clients
  • SEO that stops at keyword stuffing

What You Will Get

  • Strategic, human-first content built to convert
  • Ownership—from research to execution
  • Deep alignment with your product and ICP
  • A partner who cares about pipeline, not just traffic
  • Results you can attribute to revenue

Trusted by CMOs, Founders & Content Leads

I lead content strategy and execution that drives measurable impact.

Jamie Ostroe

Founder, B2B Reviews
Usama is a rockstar. I’ve worked with him on multiple content projects, and he crushes it every time. Our first project together was for a SaaS company that offers group travel booking software, and we grew the their total keyword rankings from around 500 to over 2k in just a couple of months. Usama gets it, and I would trust him with SEO for any niche. If I were to rate Usama on a scale of 1-10, I’d give him an 11!

Meredith L

Marketing Manager at Inteleca
We use Usama for content marketing in the B2B IT space. Usama is great at suggesting ideas, doing keywords research, creating blog content, and offering SEO tips. We typically outline topics for the month, and he will create the copy. It's been great working with him so far! The work is done efficiently, quickly, and consistently. Usama has been a great asset to improve our content marketing.

Jordan

Founder at Grey Smoke Media
Usama is a great dude! He devised a spot-on strategy according to the sales funnel that not only boosted our revenue but also transformed our SEO and content approach. The quality of content he delivered was exceptional and something we were missing with previous agencies.

Christopher

VP Europe at TXOne Networks
I loved Usama's approach and process. Completing six months' worth of content in an 12-week sprint was incredibly efficient. He handled SEO keyword research and created detailed briefs. While I had the option to do the writing in-house, the difference was evident when he took over. His content was crafted for conversions, which is what we were looking for.

Drew

CMO at CrackBerry
Doing content marketing with Usama was a game-changer. He takes ownership of the process and consistently delivers top work. Plus, he's got a great sense of humor. If you need someone who takes initiative and executes flawlessly, hire this guy!

Simon

COO at Makula
Usama has been creating content for us in two projects and we are very happy with the results!

Anders

CEO at JustReply
10/10. Exceptional writer and fantastic person to collaborate with. I'd recommend anyone working with Usama. Super strong SEO knowledge as well as an ability to write engaging content.

Let’s Talk SEO Content That Ranks Today—and Stays Relevant Tomorrow

If you’re done with content that looks good but doesn’t drive pipeline—or worse, gets buried with every algorithm update—let’s fix that.

I help B2B and SaaS brands build content systems that:

  • Turn traffic into qualified leads and booked demos
  • Adapt to how search is changing—so you don’t get left behind
  • Work with AI and evolving buyer journeys, not against them
  • Compound over time with strategy-first execution

Strategy-led. Product-aware. Built for the funnel—and the future.

USAMA KHAN

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